What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences.
Advertising in Newspapers It is almost impossible to imagine a life without newspapers. Newspapers give news, views, ideas, interpretations, opinions, comments and explanations covering social, economic, political, educational,
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to
Ultimate email holiday checklist Your lists are cleaned, email creatives have been designed. You are just about ready to send! Before you watch your hard work, use this
Competitive Advantages of Information Technology in Retailing 1. Automating processes Automating a process render many advantages to the retailers. It reduces costs, increases accuracy, reduces processing times, enables
Important factors to be considered in design of export packaging There are certain special factors to be considered in export packaging design. These factors relate to Language Regulations
What is a Retail Store? A retailer or retail store is a business enterprise whose primary source of selling comes from retailing. Retailing includes all the activities involved