Tag: marketing
Advertising
How is Direct Mail prepared? A direct mail is prepared by the advertiser who knows how to prepare and present the communication to make the advertisement more effective. The …
Advertising
Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the use …
Consumer Behaviour
Sometimes, customers patronize a store or shop, driven either by their emotional or rational choice. There are certain factors which are responsible for arriving at such a choice. Emotional …
Consumer Behaviour
Rational Product Buying Motives Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing and …
Consumer Behaviour
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed, colorful, …
Retail Marketing
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales that …
Advertising
Differences between Advertising and Publicity Thus, the terms “advertising” and “publicity” are not identical. They are different from each other. The main differences between them are: It is true …
eCommerce
Top 10 Applications of Mobile-Commerce Mobile commerce has entered into finance, retail, telecommunication, healthcare, information technology, sales and services. Need for M-commerce has increased multi-fold in recent times. Some …
Retail Marketing
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are divided …
Advertising
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences. 1. …
