Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India
Advertising in Magazines Magazines are of different types. They are general magazines and Special magazines. Advertising in magazines are both advantages and disadvantages in some ways. This article
Forms of Newspaper Advertising There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given
Should the service of Middlemen be Eliminated? Middlemen play an important role in every aspects of marketing as they act as a bridge between the producers and consumers.
What is Assembling of Goods? Assembling refers to the process of keeping the goods, purchased from different places, at a particular place. Assembling of goods is done only
Factors determining buyer behavior There are various factors that determine buyer behaviour such as Geographic factors, Demographic factors, Cultural factors, Social factors and Socioeconomic factors as seen in
Meaning of Sales Forecasting Prediction of future sales is what is known as sales forecasting. Every manufacturer makes an estimation of the sales likely to take place in
What is a Departmental Store? A departmental store is one that sells different kinds of goods. Grains, edible oils, different brands of biscuits, chocolates, soaps, toothpaste, face powder,
Salesmen remuneration plan – Conditions to be fulfilled The salesmen play a crucial role in determining the progress of any business. The manner in which they will be
Meaning of Advertisement The Oxford Dictionary explains advertisement as public announcement of goods, etc. for sale. It further says to advertise means to describe and praise (goods etc.)