Marketing research plays a pivotal role in guiding effective marketing strategies and decision-making by gathering and analyzing data. This process involves two main types of research: primary research
What is Market sentiment? Market sentiment refers to the overall attitude or mood of investors towards the market or a specific asset, such as a stock or a
What is Storage? A manufacturer needs to keep adequate stock of raw materials to ensure smooth production. A trader has to maintain adequate stock of the products he
Different Kinds of Pricing Different kinds of pricing followed in marketing are Odd Pricing, Psychological Pricing, Price based on the prevailing or ruling price, Prestige Pricing, Customary Pricing,
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their
What is Product Packaging? A ‘Package‘ is nothing but a container in which things are packed. ‘Packing‘ is the process of covering or wrapping goods into a package.
Characteristics of Services The following are the important characteristics of services in business. 1. Intangible nature As mentioned earlier, services are intangible or invisible. One cannot see, feel,
What are Products and Services? A product is tangible (visible). It has physical existence. By acquiring a product a person may acquire an asset, e.g., a television set.
