Tag: marketing
Business Environment
What is Storage? A manufacturer needs to keep adequate stock of raw materials to ensure smooth production. A trader has to maintain adequate stock of the products he sells …
Marketing
Different Kinds of Pricing Different kinds of pricing followed in marketing are Odd Pricing, Psychological Pricing, Price based on the prevailing or ruling price, Prestige Pricing, Customary Pricing, FOB …
Business Law
Who is an Unpaid Seller? An unpaid seller is one to whom the whole of the price has not been paid or a bill of exchange or such other …
Retail Marketing
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their product …
Marketing
Why do some products fail? In spite of the efforts made by the marketer, some products fail. Product failure can be attributed to any one or more of the …
Marketing
What is Product Packaging? A ‘Package‘ is nothing but a container in which things are packed. ‘Packing‘ is the process of covering or wrapping goods into a package. ‘Packaging‘ …
Services Marketing
Characteristics of Services The following are the important characteristics of services in business. 1. Intangible nature As mentioned earlier, services are intangible or invisible. One cannot see, feel, taste …
Marketing
What are Products and Services? A product is tangible (visible). It has physical existence. By acquiring a product a person may acquire an asset, e.g., a television set. A …
Advertising
In spite of the various advantages derived out of advertising, there are people who hold the view that advertising is unnecessary. Economic Objections, Social Objections and Ethical Objections of …
Advertising
We can say that in the case of products that have come to stay as near necessaries, advertising may be at least reduced. Perhaps this may be one of …
