Different Approaches to the study of Marketing 7 different approaches to studying marketing are discussed briefly as below. 1. Product approach in studying marketing The focus here is
Full cost pricing method in export In a full cost pricing method, the export price should be able to recover all costs, both fixed and variable costs. In
Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen
Marketing Information System (MIS) A company should establish a system to interpret the market information available to it efficiently. The system is expected to do more than mere
Different Kinds of Consumer Buying A brief idea of the various kinds of buying by consumers, identified by marketing experts, is given below: 1. Hand-to-mouth buying It refers
Loyalty schemes Since the earliest days of commercial activity, concessions in the form of discounts have been offered to repeat customers as part of their sales promotion programs,
Advantages of online shopping Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods.
What is an Auction Sale? It is a public sale in which different willing buyers participate. The goods are finally sold to the highest bidder, i.e., the one
What is a Primary Data in Marketing Research? Data collected originally by the researcher himself for the purpose of his study are known as primary data (datum is
Transfer of Property (Ownership rights) in a contract of sale The time of passing of property in goods from the seller to the buyer is important in view