The following difference exists between FOB and CIF. (Image: FOB vs CIF) Meaning: FOB means free on board. The price includes all the expenses incurred until goods are
Classification of products Products are classified on several bases. Users, types of products, manner of purchasing and life span of goods are some of the important framework for
Need for product levels in marketing In order to give benefits to customers, a marketer articulates the product concept. The product concept defines the whole range of benefits
Concentrated marketing, also referred to as niche marketing or micro-marketing, is a business strategy that involves concentrating a company’s resources and efforts on a specific and narrowly defined
Advantages and disadvantages of a marketing strategy Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy. An entrepreneur
Sales promotions are classified as push promotional strategy or pull promotional strategy. Push promotions focus on distributors or retailers of a product while pull strategies focus on the
Sales promotions are vital for companies to increase sales and project their brand names. Sales promotion has its own advantages and disadvantages. When used moderately with careful planning,
Of the potential sources of problems of planning in international marketing, it is the relationship between headquarters and local subsidiary staff which is likely to be the largest
Many marketing experts have argued that a well-developed planning process is fundamental for the achievement of a coherent approach when attacking international markets. The principal benefits of planning