Differences between Advertising and Publicity
Thus, the terms “advertising” and “publicity” are not identical. They are different from each other. The main differences between them are:
It is true that advertising and publicity differ from each other in several respects. But in practice, often, these two terms are used interchangeably. This is because of the following reasons:
Similarities between Advertising and Publicity
1. The function of both advertising and publicity is the same. Both make a non-personal presentation of a product, service or idea to the masses.
2. The aim of both advertising and publicity is similar. Both aim at informing and educating the public about some products or services.
3. The masses, with whom a communication is made through advertising and publicity, are not interested in knowing whether the sponsor is identified or not in the communication, and whether it is paid for by the sponsor or not. That means, from the point of view of the public, both are same.