What is Point of purchase Advertising? Point of purchase advertising refers to the display of products by the dealers near the entrance (known as window display) or inside
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their
What is Product Packaging? A ‘Package‘ is nothing but a container in which things are packed. ‘Packing‘ is the process of covering or wrapping goods into a package.
Characteristics of Services The following are the important characteristics of services in business. 1. Intangible nature As mentioned earlier, services are intangible or invisible. One cannot see, feel,
What are Products and Services? A product is tangible (visible). It has physical existence. By acquiring a product a person may acquire an asset, e.g., a television set.
Differences between Advertising and Sales Promotion The following are the differences between Advertising and Sales promotion: Sales promotion is increasingly being used to accomplish an ever expanding list
In spite of the various advantages derived out of advertising, there are people who hold the view that advertising is unnecessary. Economic Objections, Social Objections and Ethical Objections
Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn