9 Techniques of Sales Forecasting
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales forecasting …
Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Direct Mail Advertising | Preparation | Growth | Merits & Demerits
How is Direct Mail prepared? A direct mail is prepared by the advertiser who knows how to prepare and present the communication to make the advertisement more effective. The …
Direct Advertising & Direct Mail Advertising | Meaning | Forms
Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the use …
Characteristics of Consumer Buying Motives
A salesman who is able to recognize the buying motives of customers, can successfully influence his customers. In modern marketing, the salesman is not selling a product but selling …
Patronage Buying Motives of Consumers | Emotional & Rational
Sometimes, customers patronize a store or shop, driven either by their emotional or rational choice. There are certain factors which are responsible for arriving at such a choice. Emotional …
8 Rational Product Buying Motives of Consumers
Rational Product Buying Motives Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing and …
10 Emotional Product Buying Motives of Consumers
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed, colorful, …
Advantages and Disadvantages of Sales Quotas
Advantages of Sales Quotas The following are some of the advantages and disadvantages of fixing sales quotas. 1. Sales quotas enable the management to estimate the total sales for …
4 Important Methods of Setting Sales Quotas
Methods of Setting Sales Quotas The sales quota is determined in many ways. 4 important methods of setting sales quotas are discussed as follows: 1. Top Management Downward method …
Sales Quotas | Meaning | Factors in fixing Sales Quotas
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales that …