Characteristics of Services The following are the important characteristics of services in business. 1. Intangible nature As mentioned earlier, services are intangible or invisible. One cannot see, feel,
What are Products and Services? A product is tangible (visible). It has physical existence. By acquiring a product a person may acquire an asset, e.g., a television set.
Differences between Advertising and Sales Promotion The following are the differences between Advertising and Sales promotion: Sales promotion is increasingly being used to accomplish an ever expanding list
In spite of the various advantages derived out of advertising, there are people who hold the view that advertising is unnecessary. Economic Objections, Social Objections and Ethical Objections
Nature of Advertising The following are the nature of advertising. 1. Element of Marketing Mix Advertising is an important component of the promotion mix. Promotion mix in turn
What is a Sales Territory? A sales territory refers to a geographical area assigned to a salesman for the purpose of marketing the products of his concern. Generally,
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales
How is Direct Mail prepared? A direct mail is prepared by the advertiser who knows how to prepare and present the communication to make the advertisement more effective.
Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the
