4 Important Methods of Setting Sales Quotas
Methods of Setting Sales Quotas The sales quota is determined in many ways. 4 important methods of setting sales quotas are discussed as follows: 1. Top Management Downward method …
Category: Marketing
Sales Quotas | Meaning | Factors in fixing Sales Quotas
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales that …
Advertising and Publicity | Differences | Similarities
Differences between Advertising and Publicity Thus, the terms “advertising” and “publicity” are not identical. They are different from each other. The main differences between them are: It is true …
Radio Advertising in India | Types | Advantages and Disadvantages
Radio Advertising in India Radio advertising can be aptly called word of mouth advertising. It is a different medium that attract us through sound. Its popularity was at its …
Television Advertising in India | Types | Merits | Demerits
Television Advertising in India Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries, besides …
20 Differences between Advertising and Salesmanship
Selling is a two-way relationship. It benefits the buyer and therefore benefits the salesman himself. A salesman should have specialized knowledge of the commodity he is selling. Similarly, he …
Cinema Media Advertising | Advantages and Disadvantages
Cinema Media Advertising Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. This audio-visual medium …
Primary and Secondary Functions of Advertising
Important Primary functions of Advertising Among various primary functions, the following are very important functions of advertising. 1. Advertisements increase sales The main function of advertising is to increase …
Functions, Duties and Responsibilities of a Salesman
The duties and responsibilities of a salesman differ from one business to another depending upon the nature of the business, the size of the business, the type of selling …
Duties and Responsibilities of a Sales Manager
Duties and Responsibilities of Sales Manager The following are some of the most important duties and responsibilities of Sales Manager in an organization. 1. One of the most important …