Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Retail Marketing
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales forecasting …
Advertising
How is Direct Mail prepared? A direct mail is prepared by the advertiser who knows how to prepare and present the communication to make the advertisement more effective. The …
Advertising
Direct Mail Advertising Media Like outdoor advertising, direct advertising is the oldest method of reaching a consumer or a prospect. There is good deal of confusion with the use …
Consumer Behaviour
A salesman who is able to recognize the buying motives of customers, can successfully influence his customers. In modern marketing, the salesman is not selling a product but selling …
Consumer Behaviour
Sometimes, customers patronize a store or shop, driven either by their emotional or rational choice. There are certain factors which are responsible for arriving at such a choice. Emotional …
Consumer Behaviour
Rational Product Buying Motives Generally, people are rational in buying. The rational buying motives are based on one’s thoughts and judgement. Consumers purchase a product by testing, comparing and …
Consumer Behaviour
In product buying motives, the customer is drawn towards the product due to some physical or psychological attraction of the product. The product may be cheap, attractively designed, colorful, …
International Marketing
Advantages of Sales Quotas The following are some of the advantages and disadvantages of fixing sales quotas. 1. Sales quotas enable the management to estimate the total sales for …
International Marketing
Methods of Setting Sales Quotas The sales quota is determined in many ways. 4 important methods of setting sales quotas are discussed as follows: 1. Top Management Downward method …
Retail Marketing
What is Sales Quota? A sales quota is a standard for measuring the achievement of salesman in a sales organization. Sales quota is the estimated volume of sales that …