Customers may be classified on the basis of their characteristics. It is one of the most important classifications of consumers available for a salesman. By observing the behavior
Classification of Consumers on the Basis of Sex Customers may be classified on the basis of sex; namely Male Consumer and Female Consumer. 1. Male Consumers Male customers
The objectives of advertising may be classified into General objectives and Specific Objectives. General Objectives of Advertising General objectives are those that are followed by every company without
Sales Promotion Schemes Marketers employ a remarkable variety of sales promotion tools in marketing. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various
What is Sale? If the property in the goods is transferred (transfer of ownership) from the seller to the buyer immediately it is known as sale. What is
Different Kinds of Pricing Different kinds of pricing followed in marketing are Odd Pricing, Psychological Pricing, Price based on the prevailing or ruling price, Prestige Pricing, Customary Pricing,
What is Point of purchase Advertising? Point of purchase advertising refers to the display of products by the dealers near the entrance (known as window display) or inside
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their
What is Product Packaging? A ‘Package‘ is nothing but a container in which things are packed. ‘Packing‘ is the process of covering or wrapping goods into a package.
