Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Differences between Advertising and Publicity Thus, the terms “advertising” and “publicity” are not identical. They are different from each other. The main differences between them are: It is true …
Advertising
Radio Advertising in India Radio advertising can be aptly called word of mouth advertising. It is a different medium that attract us through sound. Its popularity was at its …
Advertising
Television Advertising in India Television made its entry in 1950 in America and its impact was so deep that within a decade it spread over all European countries, besides …
Advertising
Selling is a two-way relationship. It benefits the buyer and therefore benefits the salesman himself. A salesman should have specialized knowledge of the commodity he is selling. Similarly, he …
Advertising
Cinema Media Advertising Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. This audio-visual medium …
Advertising
Important Primary functions of Advertising Among various primary functions, the following are very important functions of advertising. 1. Advertisements increase sales The main function of advertising is to increase …
Retail Marketing
The duties and responsibilities of a salesman differ from one business to another depending upon the nature of the business, the size of the business, the type of selling …
Retail Marketing
Duties and Responsibilities of Sales Manager The following are some of the most important duties and responsibilities of Sales Manager in an organization. 1. One of the most important …
Advertising
Introduction Advertising Agency is one of the main component of the advertising industry. It is the facilitating institution of the advertising industry. Advertising agency helps the advertiser in the …
Advertising
Important Functions of Advertising Agencies The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. Therefore, an advertising …
