Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its
Classification of Customers on the Basic of Area The customers can be classified on the basis of the area they come from. The demand and needs of customers
