Category: Marketing
Advertising
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there still …
Advertising
Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are the …
Advertising
The role of advertising in a society has been a subject of much debate. Advertising campaigns may be useful for consumers from the point of view of dissemination of …
Advertising
A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to the …
Advertising
Training of Salesmen Training is the process of perfecting a salesman i.e., making him quite fit for the work. Are salesmen born or made? Some sales managers and businessmen …
Retail Marketing
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The following …
Advertising
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of the …
Retail Marketing
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods such …
Services Marketing
Differences between Goods and Services Important differences between Goods and Services in demand fluctuation, Sale through sample, Measurement of Service Quality and Establishment of Large Market Share are briefly …
Consumer Behaviour
Need for studying consumer behaviour Buyer behavior is studied to predict buyers’ reaction in markets. If a firm understands its customers, it becomes successful in the market place. The …
