Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Salesmanship is of utmost importance in the modern business world. It is helpful to the producers, distributors, the customers, the community and the salesmen himself. Its benefits or advantages …
Consumer Behaviour
Characteristics features of Social Class in India Social class is the segment of a society arrived at by a hierarchical classification of individuals and families with a distinct status. …
Retail Marketing
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, …
Retail Marketing
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are divided …
Retail Marketing
Who are Fixed Shop Retailers Retailers who have a fixed shop and have a permanent place for business are called fixed shop retailers. There are 4 types of fixed …
Retail Marketing
Who are Itinerant retailers? Itinerant means traveling from place to place. Itinerant retailers have no fixed place of business. They move from place to place for selling their goods …
Advertising
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences. 1. …
Advertising
Advertising in Newspapers It is almost impossible to imagine a life without newspapers. Newspapers give news, views, ideas, interpretations, opinions, comments and explanations covering social, economic, political, educational, moral, …
Advertising
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there still …
Advertising
Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are the …
