Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
What is Information Processing? Marketers want to know how consumers respond to their advertising messages Advertisements provide various stimuli with regard to product, brand names, prices etc. Consumers process …
Consumer Behaviour
Influence of Personality on Behavior of Employee The behavior of a person is considerably influenced by his personality traits. In the workplace the manner in which an employee responds …
Retail Marketing
Meaning of brand power Power brands are key drivers of economic values of a corporation. Brand power transforms a plain product into an economic entity worth many times more …
Advertising
Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such functions …
Advertising
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising campaign …
Retail Marketing
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of …
Advertising
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages of …
Consumer Behaviour
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity to …
Advertising
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information utility …
Marketing
Meaning of Sales Manager A manager is one who manages others, i.e., who gets the work done through others. As such, a sales manager (also known as the marketing …
