A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to the firm are explained below:
The following are some of the advantages of a good salesmen training programme.
1. Increased sales
A good training programme helps the salesmen to increase the sales.
2. Early selling maturity
A good training helps the salesmen to attain early selling maturity (i.e., learning the tricks of the trade quickly).
3. Lower supervision costs
Training reduces the costs of supervision and control of salesmen.
4. Lower turnover of sales force
Good training makes the salesmen well prepared for their work. So, they do not, usually, leave their jobs. That means, there is reduction in the turnover of sales force. The reduced turnover of sales force, in turn, reduces the costs of recruitment and training of new salesmen.
5. Better relations with customers
Proper training of salesmen helps them to maintain cordial relations with the customers. This improves the image of the firm.
6. Attracts talents
Provision of training attracts talented and better types of salesmen.