Category: Advertising
Advertising
Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such functions …
Advertising
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising campaign …
Advertising
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages of …
Advertising
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information utility …
Advertising
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in marketing. …
Advertising
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its scope …
Advertising
The objectives of advertising may be classified into General objectives and Specific Objectives. General Objectives of Advertising General objectives are those that are followed by every company without exception. …
Advertising
Sales Promotion Schemes Marketers employ a remarkable variety of sales promotion tools in marketing. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various products, …
Advertising
What is Point of purchase Advertising? Point of purchase advertising refers to the display of products by the dealers near the entrance (known as window display) or inside the …
Advertising
Differences between Advertising and Sales Promotion The following are the differences between Advertising and Sales promotion: Sales promotion is increasingly being used to accomplish an ever expanding list of …
