Introduction The success of planning depends greatly on the control of the sales force. This control activity has gained much significance in the modern competitive world. In fact,
Sales organizations have their own option over the variety of methods and tools of training used for the sales force, depending on its needs and resource constraints. These
As salesmen are appointed after a series of tests, only candidates with proven ability are selected for the post. Thus, if the training to a sales person proves
A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to
Training of Salesmen Training is the process of perfecting a salesman i.e., making him quite fit for the work. Are salesmen born or made? Some sales managers and
