Category: Marketing

9 Types of Consumer Sales Promotion Tools

What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons, demonstration, …

Controversial Effects of Advertising

Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there still …

Social ill-effects of Advertisements

Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are the …