Benefits or Advantages of Advertising
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages of …
Factors determining consumption functions | Steps to increase Consumption
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity to …
Characteristics of Indifference Curves (with diagram)
Characteristics of Indifference Curves The indifference curves have a number of attributes and interesting properties which have come to be known as characteristic features or properties of indifference curves. …
Concepts of Job Analysis | Meaning, Procedure, Merits, Demerits
Concepts of Job Analysis Of the various problems connected with the personnel, problems relating to selection, placement, training, promotions and determination of wage rates can be effectively solved only …
Merit Rating | Meaning, Objectives, Merits, Dangers, Uses, Suggestions
Introduction Job evaluation in a firm aims in measuring only the relative worth of jobs or positions. In other words, the technique does nothing to ascertain the actual performance …
Ploughing back of Profits | Internal Financing – Meaning, Merits, Determinants, Dangers
What is Ploughing Back of Profits? A new enterprise should acquire its initial capital from the external sources only. But the initial capital alone is not sufficient for any …
Bank Finance | Classification, Forms, Methods, Merits, Demerits
Bank Finance in India Most of the joint stock banks in India are modeled on the lines of the British banks, which are purely commercial bank. In other words, …
Short-term Finance | Meaning | Main Sources
What is Short-term Finance? Short-term financing deals with raising of money required for a shorter periods i.e. periods varying from a few days to one year. There are, however, …
Concepts of Public Deposits | Advantages | Disadvantages
Public Deposits One of the important sources of finance to trading and manufacturing companies in India has been public deposits. Generally companies opt for this method of financing rather …
Localisation of Industries | Meaning, Advantages, Disadvantages
Localisation of Industries The term localisation means concentration of many industries in a particular area. For instance, cotton industry in India is almost localised in Mumbai and Ahmedabad due …