Finance
What is Selection of Risk or Underwriting the risk? Every life insurance company is liable to assess the risk it wishes to accept and on that basis fix a …
Insurance
Procedure involved in Death Claims in Life Insurance in India The following are the general procedure involved in final settlement for death claims in India. 1. Intimation First of …
Insurance
What is Reinsurance? When an insurer transfers a part of his risk on a particular insurance by insuring it with another insurer or other insurers, it is called “Re-insurance”. …
Business Combination
Combination Movement in India The combination movement in India has not been so wide as it has been in some Western countries. In fact, the movement in Indian industry …
Management
Management – Art or Science? The controversy with regard to the nature of management, as to whether it is an art or a science, is very old. This controversy, …
Advertising
Functional Departments of an Advertising Agency and their Responsibilities The organization of an advertising agency may be divided into various departments, each entrusted with a specialized function. Such functions …
Advertising
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising campaign …
Business Management
Introduction The success of planning depends greatly on the control of the sales force. This control activity has gained much significance in the modern competitive world. In fact, planning …
Retail Marketing
Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume of …
Business Environment
Nature of Salesmanship Salesmanship is not just selling i.e., transferring the ownership of goods in exchange for money. It is the process of persuading the prospective customers to buy …
