Business Management
Introduction Job evaluation in a firm aims in measuring only the relative worth of jobs or positions. In other words, the technique does nothing to ascertain the actual performance …
Finance
What is Ploughing Back of Profits? A new enterprise should acquire its initial capital from the external sources only. But the initial capital alone is not sufficient for any …
Finance
Bank Finance in India Most of the joint stock banks in India are modeled on the lines of the British banks, which are purely commercial bank. In other words, …
Finance
What is Short-term Finance? Short-term financing deals with raising of money required for a shorter periods i.e. periods varying from a few days to one year. There are, however, …
Finance
Public Deposits One of the important sources of finance to trading and manufacturing companies in India has been public deposits. Generally companies opt for this method of financing rather …
Business Environment
Localisation of Industries The term localisation means concentration of many industries in a particular area. For instance, cotton industry in India is almost localised in Mumbai and Ahmedabad due …
Advertising
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information utility …
Marketing
Meaning of Sales Manager A manager is one who manages others, i.e., who gets the work done through others. As such, a sales manager (also known as the marketing …
Business Combination
Important Causes for the Growth of Business Combination Business Combinations are the result of a variety of causes. The causes are highly complex and so it is very difficult …
Advertising
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in marketing. …
