Advertising
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information utility …
Marketing
Meaning of Sales Manager A manager is one who manages others, i.e., who gets the work done through others. As such, a sales manager (also known as the marketing …
Business Combination
Important Causes for the Growth of Business Combination Business Combinations are the result of a variety of causes. The causes are highly complex and so it is very difficult …
Advertising
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in marketing. …
Advertising
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its scope …
Consumer Behaviour
Classification of Customers on the Basic of Area The customers can be classified on the basis of the area they come from. The demand and needs of customers living …
Consumer Behaviour
Customers may be classified on the basis of their characteristics. It is one of the most important classifications of consumers available for a salesman. By observing the behavior and …
Business Regulatory Framework
What is Contract of Guarantee? Sec. 126 of the Indian Contract Act 1872, which deals with the contract of guarantee, has defined it as “A contract to perform the …
Business Regulatory Framework
Creditors’ Voluntary Winding Up Creditors voluntary winding up takes place only when the company is in an insolvent condition and so it is unable to discharge its liabilities in …
Consumer Behaviour
Classification of Consumers on the Basis of Sex Customers may be classified on the basis of sex; namely Male Consumer and Female Consumer. 1. Male Consumers Male customers are …
