Meaning of Consumer Goods Those goods, which are directly consumed or used by the buyers without any commercial processing, are known as consumer goods. Examples of Consumer Goods
Stages in selection of Salesperson Once the source of recruitment has been decided, the next step is to solicit applications from eligible candidates. The following stages are normally
Recruitment of Salesperson The recruitment of salesperson shall start with the task of determining the number of people to be inducted into the organization. The number of salespersons
What is Salesmanship? Salesmanship is an elaborate process of meeting a potential buyer, convincing him about the product of the company and persuading his to buy it. Thus,
What is Personal Selling? A Promotional activity by which the consumers are personally encouraged and convinced to buy the goods and services of a manufacturer is called personal
Indian economy is basically an agricultural economy. A substantial portion of India’s national income comes from the agricultural sector. A vast majority of India’s population is dependent on
Objectives of Differential Pricing The following are the objectives of differential pricing. 1. Maximize Revenue Firms adopt differential pricing in order to maximize their revenues by appropriating the
Selling space is a key resource in retailing. It will be finite and of specific shape and dimension. Airlines and hoteliers apply yield management techniques to their seats
Incorporation of State Trading Corporation (STC) The State Trading Corporation (STC) was established by the Union Government in May 1956. It was incorporated under the Indian Companies Act,