What is Service Recovery? Service recovery relates to the planned systems and effort that a firm provides to correct a problem following a service failure with the specific
Essentials for successful implementation of service management The successful implementation of service management needs to consider the following vital areas. 1. Leadership and Commitment The senior management should
Important stages in a decision making process The decision making process passes through 5 important stages. They are Recognition of Problem Search of Information Alternative Evaluation Choice of
Origin and History of United Nations Conference on Trade and Development (UNCTAD) The need for reducing disparities between the rich and the poor was keenly felt at the
Benefits of employee empowerment Research has proved that there are several positive benefits in empowering front line employees. David Bowen and Edward Lawler have pointed out the following
Provision of appropriate servicescape is of strategic importance. Services cape performs. a variety of roles which cause a favorable impact on customers. Important Role of the Servicescape The role
Sales Promotion – Meaning The most important tool used in promotion is sales promotion. Most consumers relate ideas of marketing to the use of sales promotion techniques. The
Guidelines for effective advertising campaign When creating an advertising campaign, there are many factors which decide if the message your company wants to promote is effective and eventually
Socialization of family members The socialization of family members is the central family function. The socialization responsibility of parents is constantly expanding. For example, parents are anxious to
Methods of determining the total promotion budget Firms expend considerable amount on promotional activities. Four methods are employed in determining the budget for promotional expenditure. They are detailed