Sales Promotion The advertising programme aims to nurture awareness and attitude among customers regarding the product or service. The extent to which such attitude or awareness generates the
Future and Changes expected in Retail Industry The following are some of the possible changes which retailers need to decide on soon. 1. Increased access and variety through
Common Market entry strategies in International Marketing In internationalization, retailers adopt certain entry strategies to foray into foreign markets. Various entry strategies and their comparative merits and demerit
What is International Retailing? Retail internationalization is the transfer of retail operations outside the home market. It involves the international transfer of retail concepts, management skills, technology and
Travel Retail Industry In the era of intense competition, most companies contemplate different forms of distribution. Companies are able to sell direct to consumers from their place of
Guidelines for Physical Evidence Strategy in Services Marketing Since services are intangibles, management of physical evidence is highly difficult. The following are some general guidelines for an effective
Characteristics of Retailing Retailers are referred to as middlemen or intermediaries. They occupy a middle position, receiving and gassing on products from producers and wholesalers to customers. Services
The term retailing is derived from the French word “retailer” which means ‘a piece of‘ or ‘to cut up‘. This implies the breaking of bulk quantities of the
What are Consumer Cooperative Stores? A consumer cooperative store is a retail unit owned and controlled by consumers. Any consumer can join the consumer cooperative store by buying
Hire purchase System Under hire purchase system, the seller agrees to sell the article on the condition that the buyer shall pay the purchase price through installments.The article