The advertising and promotion strategies are used by manufacturers as a means for consumers to make a specific action, such as buying a product. Promotional strategies are generally for short-term work, trying to get consumers to act fast before the promotion expires. Advertising is usually used in conjunction with promotional strategies to make sure that the message about the product reaches the consumer.
Strategy to Boost sales:
A strategy to boost occurs when sellers of a product is offered incentives to promote the product or purchase additional quantities. For example, a manufacturer of catsup can offer a discount to merchant or additional product free if the merchant accept to advertise on their weekly flyer. The trader can even access to place a special point of promotion in the store.
Strategy to attract customers:
The goal of every marketing strategy is always to attract, new customer, not the seller. When a company launch new product they develop an advertising campaign to attract new and potential customers. This can create a demand for the product, which will attract retailers to buy. Other promotional methods may include placing coupons in the newspaper or mailing a sample of the product.
A combined strategy occurs when the methods to promote and to attract are used simultaneously to achieve a maximum promotional effect. Besides offering incentives to businesses to promote the product, the manufacturer will also launch an advertising campaign to invite consumers to buy the product.
A brand reinforcement strategy is used as a way to create consumer loyalty, which leads to repeated purchases. Brand name strengthening strategy can be handled by way of offering memberships with which members can avail discounts on their purchases, as well as benefits such as free product or be elected to receive special discounts not open to the public.
Creating demand for a product:
The sales promotion strategies may include increasing or creating demand for a product. This can be carried out by limited time offers, such as offering 20% discount on the purchase if purchased before a specific date. This will create a sense of urgency in the consumer who end up buying the product. Another way of creating demand is by using propaganda to show people how your product fills their needs which your competitor’s fail.