What is Information Processing? Marketers want to know how consumers respond to their advertising messages Advertisements provide various stimuli with regard to product, brand names, prices etc. Consumers
Roles played by various professionals in preparation of an effective and successful advertising campaign are briefly explained as follows. 1. Role of Account Director in preparation of advertising
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its
The objectives of advertising may be classified into General objectives and Specific Objectives. General Objectives of Advertising General objectives are those that are followed by every company without
Sales Promotion Schemes Marketers employ a remarkable variety of sales promotion tools in marketing. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various
What is Point of purchase Advertising? Point of purchase advertising refers to the display of products by the dealers near the entrance (known as window display) or inside
Differences between Advertising and Sales Promotion The following are the differences between Advertising and Sales promotion: Sales promotion is increasingly being used to accomplish an ever expanding list
