Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to
Ethical Issues in Advertising Ethics are moral principles and values that govern the actions and decisions of an individual or group. The decisions of marketers in advertising should
What is Window display (outside display)? Window display induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire to buy the
Different types of online advertising Ideal advertisement formats being in use on the web are given below. 1. Banner Ad A banner contains a short text or graphics
Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India
Advertising in Magazines Magazines are of different types. They are general magazines and Special magazines. Advertising in magazines are both advantages and disadvantages in some ways. This article
Forms of Newspaper Advertising There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given
Meaning of Advertisement The Oxford Dictionary explains advertisement as public announcement of goods, etc. for sale. It further says to advertise means to describe and praise (goods etc.)
Kinds of Outdoor advertising The following are some of the kinds of outdoor advertising. Posters Vehicular Advertising Field Signs Advertisement Boards Electrical displays Sky Advertising Sandwichmen 1. Advertising