Tag: advertising
Advertising
Cinema Media Advertising Cinema or film advertising is yet another medium of publicity characterized by sound, motion, colour, vision and timeliness on a large silver screen. This audio-visual medium …
Advertising
Important Primary functions of Advertising Among various primary functions, the following are very important functions of advertising. 1. Advertisements increase sales The main function of advertising is to increase …
Advertising
Introduction Advertising Agency is one of the main component of the advertising industry. It is the facilitating institution of the advertising industry. Advertising agency helps the advertiser in the …
Advertising
Important Functions of Advertising Agencies The objective of an advertising agency is to see that its client’s advertisements lead to greater profits in the long run. Therefore, an advertising …
Advertising
Salesmanship is of utmost importance in the modern business world. It is helpful to the producers, distributors, the customers, the community and the salesmen himself. Its benefits or advantages …
Advertising
The following are some of the important criteria for selecting newspaper for advertising. Circulation of Newspapers. Advertisement Tariff. Availability of Space. Colour Advertisements. Difficulty in reaching target audiences. 1. …
Advertising
Advertising in Newspapers It is almost impossible to imagine a life without newspapers. Newspapers give news, views, ideas, interpretations, opinions, comments and explanations covering social, economic, political, educational, moral, …
Advertising
Controversial Effects of Advertising The persuasive role of advertising is presumed to have an impact on society’s values and life styles. In determining the ill-effects of advertising, there still …
Advertising
Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are the …
Advertising
The role of advertising in a society has been a subject of much debate. Advertising campaigns may be useful for consumers from the point of view of dissemination of …
