Types of Wholesalers and Retailers

Types of Wholesalers

The following are some of the types of wholesalers.


1. Truck Jobber: He is a person who sells mainly perishables from his truck. He generally does business in rural places.

2. Rack Jobber: He specializes in a particular type of product. He keeps is goods in racks in his shop. The retailers coming to his shop can select the goods themselves.

3. Cash and Carry Jobbers: They are the wholesalers who do not allow credit to retailers.

4. General Merchandise Wholesaler: General merchandise wholesaler handles different types of goods.

5. Specialty Wholesaler: He specializes in a particular type of product.

6. Brokers: They work to bring the buyer and the seller together. They do nest directly handle the goods.

7. Commission Merchants: They handle the goods they sell but without owning them.

8. Manufacturers’ Agents: They work as sales representatives for several manufacturers.

9. Selling Agents: They undertake the job of marketing for several manufacturers. They do this work for a commission.

10. Converters: They work both as manufacturers and wholesalers.

11. Assemblers: Their main job is to assemble goods from various places. They specialize mainly in agricultural goods.

Types of Retailers


A. Retailers without fixed shops

1. Street Hawkers: They are the people who carry their goods in cycles, tri-cycles or handcarts. They move from place to place to sell their goods.

2. Cheap Jacks: These people usually sell in a particular locality. But the moment they find better business prospects in some other place, they move to such a place.

3. Street Vendors: They are the sellers who do business in busy streets or on footpaths. Such people can be normally found near railway stations or bus stands. Fruits, flowers, vegetables etc., are the goods usually. sold by the above mentioned categories of retailers.

B. Fixed-shop Retailers

1. General Stores: These shops sell different types of goods of daily use like grains, edible oils, biscuits, chocolates, stationery items, etc.

2. Specialty Shops: These shops do not deal in all kinds of goods. They specialize only in a particular item. Example: Stationery items, medicines, etc.

3. Second-hand goods shops: As. the very name suggests, these shops deal in second-hand items. Furniture, books etc., are the items usually traded.

4. Automatic Vending Machines: Milk, soft-drinks etc., are the products normally sold through coin-operated machines which deliver the goods without the aid of anybody.

5. Consumer durable shops: These shops sell all kinds of durable goods like, TV, fridge, washing machine, mixer, grinder, iron box, etc.