Issues in the evaluation of potential suppliers Some of the issues while evaluating potential suppliers in marketing are briefly discussed below. 1. Factors to be Considered After a
What is a Supermarket? A supermarket is a large retailing shop where goods are displayed in such a way that buyers select products for themselves. Buyers collect their
What is a Sales Territory? A sales territory refers to a geographical area assigned to a salesman for the purpose of marketing the products of his concern. Generally,
Techniques of Sales Forecasting There are several techniques or methods of sales forecasting, and a company may use one or more of them. The important techniques of sales
The duties and responsibilities of a salesman differ from one business to another depending upon the nature of the business, the size of the business, the type of
Important Guidelines to online shoppers The following 15 points may help the online shoppers for a good shopping experience. 1. Know your Vendor The customer before buying the
What is Consumer Sales Promotion? Sales promotion aimed at consumers is called ‘consumer sales promotion‘. It aims at stimulating consumers. The main consumer promotion tools include samples, coupons,
What are Departmental Stores? Departmental stores are large scale retail stores selling under one roof under a single control. They deal in a variety of goods. They are
Who are Fixed Shop Retailers Retailers who have a fixed shop and have a permanent place for business are called fixed shop retailers. There are 4 types of
Who are Itinerant retailers? Itinerant means traveling from place to place. Itinerant retailers have no fixed place of business. They move from place to place for selling their
