The advertising and promotion strategies are used by manufacturers as a means for consumers to make a specific action, such as buying a product. Promotional strategies are generally
Using only interest costs as a guide to the cost of financing ignores costs you may experience that do not appear on the company’s income statement. In financing,
This following analysis is couched in terms relevant to a privately held company and is, therefore, less complex than it would be for a company with public equity.
In a capital structure decision, the analyst point of view plays an important role. Where different consumers are concerned, different interests are involved. Where these interests are contrary
The capital-structure decision for the smaller company is both less complex and more critical than for the large corporation. It is simpler because there are fewer alternatives for
Determining the value of a Corporation Corporate valuation is central to all corporate financial activities. Management’s most important objective is to create value for the owners by increasing
The Capital Asset Pricing Model is a technique for calculating the cost of equity capital which involves current risk-free rate, beta and market risk premium for common stocks.
International Marketing Research International marketing managers operate in a highly risky and complex environment. If a company is to survive in the international marketplace, it is important that
Essence of Cost Reduction The rationale behind any firm’s decision to enter international marketing is usually to increase profitability, and this is based upon a recognition of the
The cost structure has a greater influence on pricing in International marketing. There is a close relationship between prices, costs and sales volume of a product, because the