Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Product distinction may be achieved and maintained through frequent changes in product design. In this regard, marketing executives have to take two important policy decisions viz., The frequency with …
Marketing
Of the potential sources of problems of planning in international marketing, it is the relationship between headquarters and local subsidiary staff which is likely to be the largest single …
Marketing
Many marketing experts have argued that a well-developed planning process is fundamental for the achievement of a coherent approach when attacking international markets. The principal benefits of planning in …
International Marketing
Globalization of Global firms As communication technology improves, the speed with which information and knowledge can be accessed and transferred, so the world becomes smaller. This does not mean …
International Marketing
Problems in Globalization of Retailing Over the last two decades a number of successful domestic retailers have tried to enter new markets but have had little success. The following …
International Marketing
Choosing best agency for International Market Research Whether the company chooses to do all the research in-house or to use an agency will largely be determined by factors such …
