Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
The important differences between cash assistance and duty drawback are given below: 1. Meaning: Cash assistance is one of the incentives given to the exporter. Generally, cash assistance is …
Marketing
The following difference exists between FOB and CIF. (Image: FOB vs CIF) Meaning: FOB means free on board. The price includes all the expenses incurred until goods are actually …
Marketing
Various aspects are taken into account by a credit rating agency when a borrowing company applies for rating. Following are functions of a typical credit rating agency: (Image: Credit …
Marketing
Classification of products Products are classified on several bases. Users, types of products, manner of purchasing and life span of goods are some of the important framework for classifying …
Marketing
Need for product levels in marketing In order to give benefits to customers, a marketer articulates the product concept. The product concept defines the whole range of benefits a …
Marketing
SMALL INDUSTRIES DEVELOPMENT CORPORATION (SIDCO) Need for Small Industries Development Corporation (SIDCO) In many state governments, for the promotion of small scale industries, a separate corporation has been set …
Advertising
What are the Purposes of Advertisements? For a given market target, there are six purposes which an advertisement seeks to attain. It is possible to achieve more than one …
Marketing
What is Simple random sampling? Simple random sampling means that every member of the sample is selected from the group of population in such a manner that the probability …
Marketing
What is Sampling? Sampling may be defined as the procedure in which a sample is selected from an individual or a group of people of certain kind for research …
Marketing
Various factors contributes to differential pricing in export. As conditions differ from one market to another, the price of the product cannot be the same in every market. The …
