Money Market Mutual Funds of India | Functions
When was Money Market Mutual Funds initiated? Reserve Bank of India has initiated ‘Money Market Mutual Funds‘ during the year 2000 by which institutions can invest their funds for …
Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
Growth of Indian Money market | Steps taken by Government
Steps taken by Government for the Growth of Indian Money Market The Government has taken various steps for the growth of Indian money market. Smooth function of a money …
Reason for Slow growth of Venture Capital Companies in India
Reason for Slow growth of Venture Capital Companies in India Though the investments from venture capital companies help a country in many ways, there are certain areas of concern …
Advertising and promotion strategies
The advertising and promotion strategies are used by manufacturers as a means for consumers to make a specific action, such as buying a product. Promotional strategies are generally for …
Steps involved in International Marketing Research
International Marketing Research International marketing managers operate in a highly risky and complex environment. If a company is to survive in the international marketplace, it is important that it …
Influence of cost structures on Pricing in International marketing
The cost structure has a greater influence on pricing in International marketing. There is a close relationship between prices, costs and sales volume of a product, because the price …
Advantages and disadvantages of a marketing strategy
Advantages and disadvantages of a marketing strategy Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy. An entrepreneur must …
Disadvantages of indirect exporting
Disadvantages of indirect exporting Though indirect exporting is advantageous in many respects, one cannot underrate its drawbacks. The serious limitations of indirect exporting are: 1. Too much dependence on …
Types of sales promotion strategies
Sales promotions are classified as push promotional strategy or pull promotional strategy. Push promotions focus on distributors or retailers of a product while pull strategies focus on the end …
Sales policy and Product Policy decision in marketing
In the 20th century, the role of marketing in the success of a business cannot be underestimated. The sole purpose of a business is “To create a customer”. Essentially, …