Category: Marketing
Articles on marketing strategy, international marketing, concentrated marketing, marketing mix, marketing plan, marketing approach etc.
An acceptance on the bill may be classified into general acceptance and qualified acceptance. General or Unqualified Acceptance A general acceptance is absolute. An acceptance which gives assent without …
Marketing
In contrast to the internal recruitment, the term external sources of staffing indicate the sources of recruitment outside the enterprise. The persons recruited from outside sources are, thus, unknown …
Marketing
On-the-job Training On-the-job training is considered as the most effective and widely used method of training. Under this method, the worker is assigned to a specific job. He is …
Advertising
Measuring the effectiveness of advertising programme in the limited market area is one of the important task of the advertising manager. If different media and different advertisements are used …
Advertising
How do a company determine advertising budget? One of the important ingredients of advertising policy is the determination of the advertising budget. The company’s ability to finance an advertising …
Marketing
Types of channels of distribution Channels of distribution are of various types such as Through Jobbers, Direct to consumer, Direct to retailers, through brokers or agents etc., as discussed …
Marketing
Price of goods or products are decided according to the prevailing market condition. As a marketing strategy, sometimes products are sold below cost of production. An effective pricing decision …
Marketing
A firm, in making a pricing decision, must anticipate the reaction of competitors. The competitors’ pricing activities or the possibility of such activities set a lower limit to prices. …
Marketing
What is a non-probability sampling? Non-probability sampling derives its control from the judgement of the investigator. In non-probability sampling, the cases are selected on bases of availability and interviewer …
Marketing
What is a Cluster Sampling? (Image: Cluster Sampling) Definition: Cluster sampling studies a cluster of the relevant population. It is a design in which the unit of sampling consists …
