Indian economy is basically an agricultural economy. A substantial portion of India’s national income comes from the agricultural sector. A vast majority of India’s population is dependent on
Differences between Traditional Marketing and Relationship Marketing Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and
Explanation of Six Markets model in Relationship Marketing This ‘Six markets’ model is explained below: 1. Internal Markets Internal Markets comprises of employees who have the ability to
What is Online Marketing? Online Marketing is the process by which customer relationship is maintained by facilitating exchange of information and ideas about the products and services. It
Marketing research is the application of scientific method to the solution of marketing problems. It is a systematic attempt to get useful information in solving marketing problems or
What is Supply channel The supply channel is defined as the total process by which a product reaches the end consumer as goods and services. It consists of
Technology is influencing the practice of services marketing. It has resulted in tremendous potential for new service offerings. It is shaping the field of service enabling both customers
The service marketer derives the following advantages by employing direct distribution. Advantages of direct distribution method of services 1. Direct channels are owned by the company itself. The
Merits or advantages of observation in marketing research Observation is employed as a data-gathering technique in overseas market research. It has become the most refined modern research technique.
What is observation in marketing research? Observation is a natural way of gathering data. It is recognized as a scientific procedure. It is the direct means of studying