The evolution and growth of e-commerce can be attributed to a combination of technological, marketing and economic forces. Let us discuss some of the driving forces of e-commerce.
Differences between Traditional Marketing and Relationship Marketing Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and
Explanation of Six Markets model in Relationship Marketing This ‘Six markets’ model is explained below: 1. Internal Markets Internal Markets comprises of employees who have the ability to
Limitations of Disadvantages of E-Commerce Though e-commerce offers many advantages to customers, business, society and nation, there are still some areas of concern that need to be addressed.
The advantages of electronic commerce can be classified on the basis of benefits it provides to business, consumers, nation and the society. Advantages of E-Commerce to Business 1.
Advantages of E-Commerce to Society The following are some of the advantages that e-commerce offers to the society. 1. Provides job opportunities E-commerce bridges the gap between the
Advantages of E-Commerce to Consumers E-Commerce offers the following advantages to consumers. 1. Wide range of products and services Electronic commerce through internet enables the customers to choose
E-commerce manager is one who plans and execute a company’s overall objective for selling products/services directly through online to customers. Qualities and Responsibilities of successful e-commerce manager The
Incorporation or Registration of a Company After Promotion, the second stage in the formation of a company is the registration or incorporation. The promoter of a company should
Importance of Insurance to Businessmen The importance of insurance to a businessman can be understood from the following points. 1. Security and Safety: It gives a sense of