Differences between Traditional Marketing and Relationship Marketing
Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and the emerging concept of relationship marketing are as given below.
The following table differentiates transactional or traditional marketing and the relationship marketing.
One further significant difference between the transactional approach of marketing model and the relationship model is the wider view of the market that it adopts.
In order to build and sustain real customer value, it is important to recognize that relationships must be built with a number of important constituencies.This is called the ‘Six Markets’ model.