The role of advertising in a society has been a subject of much debate. Advertising campaigns may be useful for consumers from the point of view of dissemination
A well-designed and well-organized salesmen training programme bestows several benefits on the firm as well as on the salesmen. The main advantages of a good training programme to
Training of Salesmen Training is the process of perfecting a salesman i.e., making him quite fit for the work. Are salesmen born or made? Some sales managers and
General Obligations of Credit Rating Agencies The General Obligations of credit rating agency are given below: 1. Code of Conduct A credit rating agency should 1. Make all
Top 10 Benefits of Business Planning The systematic business planning helps the business to derive its advantages and get benefits out of them. The Benefits of business planning
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of
Causes for fluctuations in the price of shares Price of shares rise or fall due to various reasons. Some of the causes for the fluctuations in the price
Advantages of Environmental Analysis Formulation of business policies and strategies should be based on a careful business environmental analysis. The following as the merits of a proper environmental