Public Deposits One of the important sources of finance to trading and manufacturing companies in India has been public deposits. Generally companies opt for this method of financing
Localisation of Industries The term localisation means concentration of many industries in a particular area. For instance, cotton industry in India is almost localised in Mumbai and Ahmedabad
Economic Benefits of Advertising An assessment of the role of advertising in the economic system offers the following benefits: Advertising is a guide to prospective buyers — Information
Important Causes for the Growth of Business Combination Business Combinations are the result of a variety of causes. The causes are highly complex and so it is very
Methods of Sales Promotion Sales promotion can be effected in several ways. The following are some of them. 1. Sales Force Promotion Personal selling is highly essential in
Advertising is, no doubt, an indispensable aspect in the business world. But unscientific advertising (i.e., trial and error method of advertising devised without due deliberation as to its
Classification of Customers on the Basic of Area The customers can be classified on the basis of the area they come from. The demand and needs of customers
Customers may be classified on the basis of their characteristics. It is one of the most important classifications of consumers available for a salesman. By observing the behavior
What is Contract of Guarantee? Sec. 126 of the Indian Contract Act 1872, which deals with the contract of guarantee, has defined it as “A contract to perform