Meaning of Aggressive Selling Aggressive selling (also known as offensive selling) refers to the various sales efforts made aggressively or vigorously by a manufacturer to obtain increased volume
Nature of Salesmanship Salesmanship is not just selling i.e., transferring the ownership of goods in exchange for money. It is the process of persuading the prospective customers to
The various economic and social advantages of advertising can be classified into different categories from the point of view of different categories of person involved. They are: Advantages
The consumption function or the propensity to consume is not static and there are various factors influencing it for a change. Though in the short period, the propensity
Characteristics of Indifference Curves The indifference curves have a number of attributes and interesting properties which have come to be known as characteristic features or properties of indifference
Concepts of Job Analysis Of the various problems connected with the personnel, problems relating to selection, placement, training, promotions and determination of wage rates can be effectively solved
Introduction Job evaluation in a firm aims in measuring only the relative worth of jobs or positions. In other words, the technique does nothing to ascertain the actual
What is Ploughing Back of Profits? A new enterprise should acquire its initial capital from the external sources only. But the initial capital alone is not sufficient for
What is Short-term Finance? Short-term financing deals with raising of money required for a shorter periods i.e. periods varying from a few days to one year. There are,