Training of Salesmen | Need | Objectives
Training of Salesmen Training is the process of perfecting a salesman i.e., making him quite fit for the work. Are salesmen born or made? Some sales managers and businessmen …
Category: Advertising
8 Important Causes for Failure of Advertisement
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of the …
Sales Organization | Definition | Meaning | Importance | Need | Functions
Definition of Sales Organization A good sales organization can be defined as one where the functions are carefully planned and coordinated towards the objective of putting the product in …
What is Waste in Advertising? What Causes Waste?
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to arouse …
Unethical Advertising | Forms | Effects | How to Improve?
Ethical Issues in Advertising Ethics are moral principles and values that govern the actions and decisions of an individual or group. The decisions of marketers in advertising should be …
10 Types of Online Advertising Formats
Different types of online advertising Ideal advertisement formats being in use on the web are given below. 1. Banner Ad A banner contains a short text or graphics to …
Advertising in Radio and TV | Advantages | Disadvantages
Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India Radio. …
Advertising in Magazines | Advantages | Disadvantages
Advertising in Magazines Magazines are of different types. They are general magazines and Special magazines. Advertising in magazines are both advantages and disadvantages in some ways. This article lists …
Forms of Newspaper Advertising | Advantages | Disadvantages
Forms of Newspaper Advertising There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given in …
Advertising | Meaning | Definition | Objectives | Kinds
Meaning of Advertisement The Oxford Dictionary explains advertisement as public announcement of goods, etc. for sale. It further says to advertise means to describe and praise (goods etc.) in …