Category: Advertising
Advertising
Training of Salesmen Training is the process of perfecting a salesman i.e., making him quite fit for the work. Are salesmen born or made? Some sales managers and businessmen …
Advertising
Causes of failure of advertisement Not all advertisements pay rich dividends for the marketers. Certain advertisements fail to bring profits for the marketers in view of any of the …
Advertising
Definition of Sales Organization A good sales organization can be defined as one where the functions are carefully planned and coordinated towards the objective of putting the product in …
Advertising
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to arouse …
Advertising
Ethical Issues in Advertising Ethics are moral principles and values that govern the actions and decisions of an individual or group. The decisions of marketers in advertising should be …
Advertising
Different types of online advertising Ideal advertisement formats being in use on the web are given below. 1. Banner Ad A banner contains a short text or graphics to …
Advertising
Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India Radio. …
Advertising
Advertising in Magazines Magazines are of different types. They are general magazines and Special magazines. Advertising in magazines are both advantages and disadvantages in some ways. This article lists …
Advertising
Forms of Newspaper Advertising There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given in …
Advertising
Meaning of Advertisement The Oxford Dictionary explains advertisement as public announcement of goods, etc. for sale. It further says to advertise means to describe and praise (goods etc.) in …