Category: Advertising
Advertising
What is Waste in Advertising? When an advertising campaign fails to achieve its objectives, we call it waste. The major objectives of advertisement are to attract attention, to arouse …
Advertising
Ethical Issues in Advertising Ethics are moral principles and values that govern the actions and decisions of an individual or group. The decisions of marketers in advertising should be …
Advertising
Different types of online advertising An ideal advertisement format on the web is given below. 1. Banner Ad A banner contains a short text or graphics to promote a …
Advertising
Advertising in Radio Radio has been a traditional medium of advertising in India. ‘Vividh Bharathi’ and ‘FM’ are some of the most popular commercial networks of All India Radio. …
Advertising
Advertising in Magazines Magazines are of different types. They are general magazines and Special magazines. Advertising in magazines are both advantages and disadvantages in some ways. This article lists …
Advertising
Forms of Newspaper Advertising There are various forms of advertising in newspapers. The advertisement can be given in the “Classifieds” columns of newspapers. It can also be given in …
Advertising
Meaning of Advertisement The Oxford Dictionary explains advertisement as public announcement of goods, etc. for sale. It further says to advertise means to describe and praise (goods etc.) in …
Advertising
Kinds of Outdoor advertising The following are some of the kinds of outdoor advertising. Posters Vehicular Advertising Field Signs Advertisement Boards Electrical displays Sky Advertising Sandwichmen 1. Advertising through …
Advertising
Guidelines for effective advertising campaign When creating an advertising campaign, there are many factors which decide if the message your company wants to promote is effective and eventually comes …
Advertising
Measuring the effectiveness of advertising programme in the limited market area is one of the important task of the advertising manager. If different media and different advertisements are used …
