Tag: Relationship marketing
Retail Marketing
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods such …
Finance
Rights of the Buyer in a Contract of Sale The following are the rights of a buyer in a contract of sale. 1. He has the right to have …
Marketing
What is Personal Selling? A Promotional activity by which the consumers are personally encouraged and convinced to buy the goods and services of a manufacturer is called personal selling. …
Customer Relationship Management
Differences between Traditional Marketing and Relationship Marketing Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and the …
Customer Relationship Management
Explanation of Six Markets model in Relationship Marketing This ‘Six markets’ model is explained below: 1. Internal Markets Internal Markets comprises of employees who have the ability to determine …
