Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods
What is Personal Selling? A Promotional activity by which the consumers are personally encouraged and convinced to buy the goods and services of a manufacturer is called personal
Differences between Traditional Marketing and Relationship Marketing Some of the most significant contrasts between the traditional approach of marketing – which we term the transactional approach – and
Explanation of Six Markets model in Relationship Marketing This ‘Six markets’ model is explained below: 1. Internal Markets Internal Markets comprises of employees who have the ability to
