Different Kinds of Consumer Buying A brief idea of the various kinds of buying by consumers, identified by marketing experts, is given below: 1. Hand-to-mouth buying It refers
Loyalty schemes Since the earliest days of commercial activity, concessions in the form of discounts have been offered to repeat customers as part of their sales promotion programs,
Advantages of online shopping Due to rapid growth of technology, business organizations have switched over from the traditional method of selling goods to electronic method of selling goods.
What is a Departmental Store? A departmental store is one that sells different kinds of goods. Grains, edible oils, different brands of biscuits, chocolates, soaps, toothpaste, face powder,
Need for Consumer awareness Although it is said that ‘consumer is the king’, in the market, there are a number of undesirable activities taking place targeting the consumer.
How to forecast demand for new products? Demand forecasting for the new products requires special skill and techniques as they are new products and no previous data will
Types of Wholesalers The following are some of the types of wholesalers. 1. Truck Jobber: He is a person who sells mainly perishables from his truck. He generally