Social ill-effects of Advertisements Though advertisements have several positive effects, there are equally strong arguments focusing on the ill-effects of advertisements. The ill-effects of advertisements on society are
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods
Competitive Advantages of Information Technology in Retailing 1. Automating processes Automating a process render many advantages to the retailers. It reduces costs, increases accuracy, reduces processing times, enables
Methods of Planning and Calculating Inventory Levels Inventory levels are planned by employing certain methods such as Basic stock method; Percentage variation method; Week’s supply method; and Stock
Important factors to be considered in design of export packaging There are certain special factors to be considered in export packaging design. These factors relate to Language Regulations
What are unfair practices? Section 36A of MRTP Act, 1984 defines unfair practices to mean any trade practice which, for the purpose of promoting the sale, use or
What is a Retail Store? A retailer or retail store is a business enterprise whose primary source of selling comes from retailing. Retailing includes all the activities involved
Important promotion tools in dealer sales promotion Dealer sales promotion or Trade promotion is employed when products are sold through the retailers or wholesalers. Dealer sales promotion tools
What is Window display (outside display)? Window display induces persons to enter into the shop. It arouses the interest of passers-by and kindles a desire to buy the
Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen