In terms of corporate marketing, business diversification is the strategy to increase profits by selling new products in new markets. As with all strategies, diversification in business has
Distribution of profits to shareholders – Issues and Suggestions The net profit earned by a company after taxes belongs to shareholders. This dos not mean that the whole
Top 10 Steps to implement total quality in organization The following steps will give you an idea on how to implement total quality in an organization 1. Monitoring
Disadvantages of direct exporting In spite of several advantages in direct exporting, there are also certain limitations that direct exporting suffers from which are detailed below. 1. Greater
Advantages of Direct Exporting The various advantages of direct exporting may be discussed as follows, 1. Direct Exporting helps to have better knowledge of the Market The great
As the survival, growth and development of an undertaking is contingent upon its profits, it is the prime task of the manager to ensure that profits are not
Hedging plays an important role and as a protective device in risk management that has more or less the same effect as insurance but fundamentally differs in operation
Twentieth century business is confronted with a very dynamic, unpredictable and hostile environment. There is a continuous influx of new opportunities and threats. To keep pace with changing
Product Sampling is an old trade custom. Everyone is familiar with the artifice of the sweetmeat-seller who generally gives the children a sample of the sweets to induce
Why are product packaging important for a firm? Packaging is a key element in merchandising. Product packaging is concerned with formulating a design of package, and producing a