What is discharge of contract? Discharge of a contract implies termination of contractual obligations. This is because when the parties originally entered into the contract, the rights and
What is an Indirect exporting? Indirect exporting involves export through middlemen. Between the exporter and importer, an intermediary in the exporter’s country performs certain marketing functions relating to
What is supervision? Supervision is a quasi-managerial function. Supervision involves directing and overseeing the job of subordinates which normally include, rank and file employees, blue collar technicians and
Advantages and disadvantages of a marketing strategy Every marketing strategy has its own advantages and disadvantages. In the business world, there is no perfect marketing strategy. An entrepreneur
Disadvantages of indirect exporting Though indirect exporting is advantageous in many respects, one cannot underrate its drawbacks. The serious limitations of indirect exporting are: 1. Too much dependence
What is a Social Audit? (Image: The Social Audit) Explanation of Social Audit Social audit includes any activity which has a significant social impact, such as activities affecting
Sales promotions are classified as push promotional strategy or pull promotional strategy. Push promotions focus on distributors or retailers of a product while pull strategies focus on the
In the 20th century, the role of marketing in the success of a business cannot be underestimated. The sole purpose of a business is “To create a customer”.
Development of a Strategy is concerned with the long-term and future decisions. The organizations formulates, analyses, selects and implements a strategy. Later, the organization follow-up, evaluate and improve