Category: Services Marketing

Advantages of Total Quality Management

Various advantages or effects of total quality management are discussed under the following headings Advantages of Total Quality Management (TQM) 1. TQM helps in energizing the innovation process: “Innovate …

Audiences for public relations activities

‘Public Relations‘ is different from customer relations. Because public relations go beyond the realm of customer relations. The audiences identified for PR include – Intermediaries, suppliers, employees, financiers, government …