Desk research sources may not provide all the information required for the research study. Additional data need to be collected by going directly to the market. Generally, published
Importance of personal selling in financial services The importance of personal selling in marketing of financial services may be summarized as follows: 1. Personal selling highlights potential customers
The personal selling process consists of a series of steps. Each stage of the process should be undertaken by the salesperson with utmost care. The stages in personal
Managers in service industries are beset with the problem of low productivity. They are under the compulsion to raise the productivity of knowledge and service workers. The following
What is Customer Relationship Management? Customer Relationship Management (CRM) is an enterprise-wide strategy for presenting a single face to the customer. A long-term relationship with customer gives the
What is Total Quality Management? Total quality management is related to maintaining and controlling the quality of people, quality of technology, quality control and the quality of infrastructural
Technology is influencing the practice of services marketing. It has resulted in tremendous potential for new service offerings. It is shaping the field of service enabling both customers
No doubt, yield management significantly improves revenues. It is an ideal solution to the problem of matching supply and demand. An organization face the following problems when it
Disadvantages, drawbacks or Challenges in distributing services through electronic channels The service principals face the following problems in distributing services through electronic channels: customers are active and they
The service principal provider encounters the following challenges while involving agents and brokers in distribution process: Disadvantages of delivering services through agents and brokers 1. Loss of control