Tag: services marketing
Retail Marketing
Arguments in favor of Middlemen in Channel of Distribution Although there have been certain criticisms leveled against the middlemen, the functions performed by them are very important. The following …
Retail Marketing
Direct Sales Marketing Promotion Methods In retail marketing, products are also sold directly either by the producer or retailer. These retailers follow different direct sales marketing promotion methods such …
Services Marketing
Differences between Goods and Services Important differences between Goods and Services in demand fluctuation, Sale through sample, Measurement of Service Quality and Establishment of Large Market Share are briefly …
Retail Marketing
Middlemen participating in the channel function The distribution channel starts with the producer and ends with the consumer. In between, there are many intermediaries or middlemen. These middlemen are …
Finance
Rights of the Buyer in a Contract of Sale The following are the rights of a buyer in a contract of sale. 1. He has the right to have …
Marketing
Stages in selection of Salesperson Once the source of recruitment has been decided, the next step is to solicit applications from eligible candidates. The following stages are normally involved …
Marketing
What is Salesmanship? Salesmanship is an elaborate process of meeting a potential buyer, convincing him about the product of the company and persuading his to buy it. Thus, salesmanship …
Services Marketing
What is Service Recovery? Service recovery relates to the planned systems and effort that a firm provides to correct a problem following a service failure with the specific objective …
Services Marketing
Essentials for successful implementation of service management The successful implementation of service management needs to consider the following vital areas. 1. Leadership and Commitment The senior management should have …
Services Marketing
Benefits of employee empowerment Research has proved that there are several positive benefits in empowering front line employees. David Bowen and Edward Lawler have pointed out the following benefits …
